GWM has revolutionized the Australian ute market with the launch of their 2025 Cannon Alpha PHEV, setting new benchmarks for plug-in hybrid performance while discontinuing the traditional hybrid variant. This strategic move positions the Chinese automaker directly against competitors like the BYD Shark 6 in the rapidly expanding electrified pickup segment.
Pricing Strategy That Makes Sense
The 2025 Cannon Alpha PHEV starts from $59,990 before on-road costs, with two trim levels available: Lux at $63,990 drive-away and Ultra at $68,990 drive-away. This aggressive pricing strategy places the PHEV variant just $4,000 above the now-discontinued Ultra Hybrid model, making it an attractive proposition for buyers seeking advanced electrification without premium penalties.
The pricing revision demonstrates GWM’s commitment to accessibility in the plug-in hybrid segment. Originally announced at higher price points in February, the manufacturer negotiated sharper pricing structures to remain competitive against established players and emerging rivals in the Australian market.
Power and Performance Specifications
The Cannon Alpha PHEV delivers an impressive 300kW of combined power and 750Nm of torque, utilizing a 37.11kWh battery pack. This substantial power output positions it among the most capable hybrid utilities available, surpassing many conventional diesel alternatives.
The Hi4-T plug-in hybrid system features a 2.0-litre turbo-petrol engine paired with an electric motor integrated into the nine-speed automatic transmission. This configuration provides seamless power delivery while maintaining the robust four-wheel-drive capabilities essential for Australian conditions.
Battery Technology and Range
The sophisticated battery system comprises two ternary lithium batteries configured in an A-B format, with 15.2kWh and 21.9kWh units totaling 37.11kWh capacity. This arrangement has been engineered to operate effectively in extreme temperatures ranging from -40°C to +50°C, addressing concerns about battery performance in Australia’s diverse climate conditions.
The electric driving range reaches 110km (NEDC), while the combined driving range extends to 880km (NEDC). These figures represent class-leading performance, offering genuine daily electric commuting capability while eliminating range anxiety for longer journeys.
Charging Capabilities
Fast charging capability stands at 50kW DC, enabling 30-80% charge in just 26 minutes. This rapid charging performance makes the Cannon Alpha PHEV practical for commercial operators and recreational users who need quick turnaround times during extended use.
Design Adaptations and Practicality
The substantial 37.1kWh NMC battery necessitated relocating the full-size spare wheel to the tub in a safari-style arrangement. While unconventional, this locally-developed solution maintains the spare wheel accessibility while accommodating the advanced battery system.
Interior technology includes a 14.6-inch central infotainment screen, providing modern connectivity and control interfaces expected in contemporary vehicles.
Market Position and Competition
The Cannon Alpha PHEV represents GWM’s strategic response to the growing demand for electrified commercial vehicles in Australia. By discontinuing the traditional hybrid variant, the manufacturer has simplified their lineup while focusing resources on the more advanced plug-in technology.
The class-leading braked towing capacity ensures the PHEV variant maintains the utility expected from this segment, addressing concerns that electrification might compromise practical capability.
This comprehensive approach to plug-in hybrid technology, combined with competitive pricing and robust specifications, positions the 2025 GWM Cannon Alpha PHEV as a significant player in Australia’s evolving ute market, offering buyers a compelling alternative to traditional diesel powertrains.
Frequently Asked Questions
Q: What is the towing capacity of the 2025 GWM Cannon Alpha PHEV? A: The Cannon Alpha PHEV offers class-leading braked towing capacity, though specific tonnage figures vary by trim level. Contact your local GWM dealer for exact specifications based on your chosen variant.
Q: How long does it take to charge the battery from empty to full? A: Using the 50kW DC fast charging capability, the battery charges from 30-80% in 26 minutes. Full charging times depend on the charging method used, with AC charging taking longer than DC fast charging.
Q: What happens to the hybrid variant of the Cannon Alpha? A: GWM has discontinued the traditional hybrid version of the Cannon Alpha, focusing exclusively on the more advanced PHEV technology for 2025. This streamlines the lineup while offering superior electric-only driving capability.
Q: Is the spare wheel arrangement practical for everyday use? A: The safari-style spare wheel mounting in the tub is a locally-developed solution that maintains accessibility while accommodating the large battery system. The wheel can be easily removed when needed and doesn’t significantly impact tub space for most users.